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The Best SMS Marketing Strategies For Small Business Owners

SMS marketing can be a great way to connect with your customers and build relationships. But how do you do it effectively?

I have five SMS marketing strategies you can put in place today to boost your sales and provide better service to your clients, even if this is all brand new to you. First, let me say I know how difficult it can be to handle all of your marketing tasks while also taking care of your clients. I’m a one-woman marketing team as well. Not very many small business owners have their own marketing department. That’s okay! Magenta CRM will help you manage your total online presence, provide create customer service, and automate tasks to save you time.

What is SMS Text Message Marketing?

SMS stands for ‘short messaging service’ and it allows you to send a short plain text messages of 160 characters or less, primarily to your client’s mobile phone. The open rate for SMS texts in very high. Close to 74% of consumers read all text messages and text messages can decrease the number of missed appointments by 80%

SMS marketing can be a great way to connect with your customers and build relationships. But how do you do it effectively?

Text Message Marketing vs. Email Marketing

Email is the more most widely used marketing communication and one that every business should utilize. However, the stats about how effective SMS marketing is are mind-blowing. Let’s compare them.

SMS open rates are 98%
Email open rates are 20%

SMS response rates are 45%
Email response rates are 6%

The time it takes a person to respond to an email is 90 minutes
The average time it takes to respond to a text is 90 seconds

95% of all text messages are read within 3 minutes

Source: Forbes

Over 65% of marketers say that SMS marketing is “very effective” for them

I want to talk to you about my top five favorite SMS marketing strategies. These are perfect for independent biz owners who want to provide a personal touch to each of their messages, but also do not have a full marketing team (or budget).

5 SMS Marketing Strategies For Success

SMS marketing strategies can be used for a variety of purposes from sending out appointment reminders to sending out a promotional offer.

Collecting Contact Information

First, it’s important to collect contact information in an ethical way. Opt-ins can be a great way to do this, and you can offer incentives for customers who sign up. Just make sure you respect their privacy and don’t spam them with messages. You should also provide an easy way to unsubscribe so that you are not sending text messages to people who don’t want to receive them. You’ll need an easy way to manage your contact list which is why Magenta CRM is such an amazing solution. The SMS marketing platform is already integrated into your CRM!

Personalize Your Message

Second, personalization is key. Your customers want to feel seen and heard, so make sure you’re tailoring your messages to their specific needs and interests. Use their first name, and segment your audience based on their behavior and preferences.

You might want to have a segment of clients who have expressed interest in a certain service so you can offer them a discount. You would also want to send different messages to a lead then you would a client.

Send Messages At the Right Time

Third, timing is everything. You don’t want to send messages too frequently, but you also don’t want to wait too long between messages. Find the right balance and send messages when your customers are most likely to be available and receptive.

Ask Her to Take Action

Fourth, include a clear call-to-action (CTA) in every message. Make it easy for customers to follow through and take action, whether that’s making a purchase or visiting your website. It’s best to send out concise messages with one clear call-to-action. It might be a link to a special offer or discount or a reminder for an upcoming appointment. Use our built in link shortener to customize your link and track it.

Be Concise

Fifth, keep your messages short and sweet. You only have 160 characters to work with, so make every word count. Avoid jargon and complicated language, and use emojis and symbols to convey your message in a visually appealing way. Use a link shortener to make your links branded. You can use Magenta CRM to create trigger links for your messages.

Remember, SMS marketing can be a powerful tool for small business owners. By following these tips, you can create effective and ethical SMS campaigns that build trust and connections with your customers.

If you found these SMS marketing strategies helpful why not book a free online consultation to find out more! We can help you:

  • Get a business phone number
  • Start SMS marketing
  • Set up auto-replies for missed calls
  • Send offers by text
Jenna Dunn

Jenna Dunn

With over a decade of experience, I've witnessed firsthand the challenges business owners face after launching their websites—juggling multiple tools just to manage their online presence. That's why I developed Magenta CRM, an all-in-one sales and marketing automation platform that puts your brand front and center.