As a business owner, you probably know the importance of email marketing as a tool to reach a wider audience. But did you know that merely sending an email does not guarantee that it will reach your intended audience? This is where email deliverability comes in. With so many emails being sent, it’s important to get yours in the inbox.
There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
Sending an email without considering deliverability is like throwing a message in a bottle into the ocean.
In simple terms, email deliverability measures the ability of your email to land in the inbox of your target audience. It means staying out of the spam folder. Ensuring that your emails reach the inbox of your subscribers is essential for a successful email marketing campaign. In this blog, we will explore what email deliverability means, its importance for your business, and some tips on how to improve it.
What is Email Deliverability?
Email deliverability is the measure of how well an email marketer can deliver a message to the intended recipient’s inbox. When you hit the “send” button, the email needs to pass through various filters and checks before it reaches your subscriber’s inbox. Some of the factors that determine email deliverability are the email content, the subscriber’s email provider, and the sender’s reputation. Internet Service providers (ISPs) use complex algorithms to assess these factors to determine if an email is spam or not.
Why is Email Deliverability Important?
Email dependability is crucial for the success of your marketing campaign. The higher the deliverability rate, the more likely your email will make it to the subscriber’s inbox. If your email is delivered to the spam folder, it will go unnoticed, and the message will not reach the intended audience. A poor email deliverability rate can significantly hurt your marketing campaign. Low deliverability rates result in lower engagement rates, which will have a negative impact on your campaign’s ROI.
How to Improve Email Deliverability?
Many factors can affect email deliverability. Some of the best practices to improve deliverability are:
- Use a permission-based email list that requires subscribers to double opt-in.
- Set clear expectations for what your subscribers can expect from your email communication.
- Create engaging email content with relevant information.
- Avoid using words commonly perceived as “spam” trigger words.
- Keep your email list clean by removing inactive subscribers regularly.
- Monitor your email metrics like email open rates, click-through rates, and bounce rates regularly.
- Stick to a consistent email sending schedule to maintain sender reputation.
- Use a reliable email service provider that follows email industry standards.
How to Create a Double Opt-in
To improve email deliverability, consider implementing a double opt-in process. This involves sending a confirmation email to subscribers, requiring them to verify their subscription. By doing so, you can ensure that only engaged and interested individuals are added to your email list. This helps to maintain a higher deliverability rate and reduces the chances of your emails being marked as spam. Additionally, regularly monitoring and maintaining a clean email list, adhering to email authentication protocols, and avoiding spam trigger words can also contribute to improving email deliverability.
How to Plan Out Your Email Campaigns
There are several types of automated email content that every business should have. These include: a welcome series, a re-engagement series, and a lead nurture series. When someone opt-ins for your lead magnet they should receive a series of emails introducing them to your brand and what your have to offer.
Creating Valuable Email Content
Emails often lack a personal touch despite being a personal form of communication. It is common for email marketing content to feel impersonal and generic. To appear more genuine and relatable, it is important to write your emails in a friendly and conversational tone, as if you were writing to a close friend.
Writing email marketing content like a robot is as cringeworthy as using a template. Instead, imagine you’re chatting with a friend and let your words flow naturally.
- Convey a clear and compelling message
- Have a unique voice that is personal and relatable
- Build a relationship with your subscribers
- Tell your story
- Share a product or service
- Drive conversions
How to Craft the Perfect Email Subject Line
There are several words that you should avoid in your email subject line because they will get flagged as spam. These include words like: Free, Hot, Act Now!, Make Money, Fees, and Lowest Price. You should also avoid all-caps and excessive exclamation marks.
Some factors that can impact email deliverability are the sender’s reputation, email content, and recipient engagement.
Planning out your email campaigns involves setting goals, segmenting your audience, and creating a content calendar. It is important for businesses to have automated email series such as welcome, re-engagement, and lead nurture sequences to effectively onboard and engage subscribers. When crafting email content, focus on providing value, personalization, and clear call-to-actions. Avoid using spam trigger words and excessive punctuation in your email subject lines to avoid getting flagged as spam.
The idea is to simply explain the content of the email. Your email should have one goal and purpose.
Maintaining a Clean Email List
Using Magenta CRM smart lists makes it easy to segment your email list. You can organize your contacts based off of where they are at in their customer journey with your company. This makes sense because the emails that you send to a new lead should be very different than the emails that you send out to your current customers.
Where to Check Your Email Statistics
Magenta CRM provides in-depth reporting so you can see how your email campaigns are performing.
Using Magenta CRM smart lists makes it easy to segment your email list. You can organize your contacts based off of where they are at in their customer journey with your company. This makes sense because the emails that you send to a new lead should be very different than the emails that you send out to your current customers. Magenta CRM provides in-depth reporting so you can see how your email campaigns are performing.
How to Maintain a Regular Sending Schedule
A weekly sending schedule is recommended to make sure that your list does not forget who you are. Irregular sending can result in ending up in the spam folder since people forget that they signed up for your list.
To maintain recognition among your subscribers, it is advisable to follow a consistent weekly sending schedule. Inconsistency may lead to your emails being flagged as spam, as recipients could potentially forget their subscription to your mailing list.
Sending emails on a consistent schedule is like a train running on time – it keeps subscribers engaged and prevents your emails from being marked as spam.
Ensure that your email has a clear and specific objective.
Finding the Right Email Provider
Magenta CRM uses one of the best email providers, Mailgun. When you sign up for Magenta CRM, you’ll be prompted to create a dedicated domain to send from. We also have other email deliverability tools like email validation to ensure that your campaigns get the best results.
Email deliverability plays a vital role in the success of your email marketing campaign. As a business owner, you need to optimize your email deliverability rate to ensure that your marketing messages land in your subscriber’s inbox.
Maximizing email deliverability is essential for the effectiveness of your email marketing campaign. As a business owner, it is crucial to optimize the rate at which your marketing messages are successfully delivered to your subscribers’ inboxes.
By implementing the tips mentioned above, you can improve your email deliverability and increase your email open rates, click-through rates, and overall customer engagement. It is essential to focus on email deliverability as part of your email marketing strategy to achieve your business goals.
You can get started with a free 14-day trial of Magenta CRM and begin experiencing marketing harmony today! It will save you time and peace of mind to have all your marketing tools, including email marketing under one umbrella. No more trying to integrate email marketing platforms into your website or logging various places for each part of your marketing plan.
Check out our pricing today and see if it makes sense for you to switch to our all-in-one platform.
